Mobile users love apps. There's an app for just about anything and consumers are downloading them at an unbelievable rate. In fact, a majority of users download more than five new apps a month. That's crazy!
What's more is people are spending time using these app, and in some cases they spend more time with apps than they do on the internet. Research suggests that a good app can even boost your brand image, and customer service apps are more popular than ever.
The problem is, many of the apps consumers download aren't getting used. Many people have apps that never get used. So what sets a good app apart from one that never gets used. The answer to that question is an integral part of this next infographic from Nuance Communications.
If your an app designer or just a person who wants to draw attention to your brand using apps, you have to take a look at what Nuance came up with. It's a truly comprehensive look at the mobile app market. It spells out exactly what consumers are looking for and where designers have fallen short in the past.
Take a look: