If you asked 100 people the question "Which Presidential candidate is more tech-savvy," I bet you'd be hard-pressed to find 5 that said Mitt Romney. After his strong use of social media and internet donations back in 2008, President Obama received the reputation of being the guy whose campaign would best leverage technology.
When it comes to social media specifically, it's not even close. Not only does Obama have more than nine times the Facebook likes, but he also has nearly double the Facebook users talking about him and a wide lead in "viral reach." Mitt Romney's yet to crack 1 million Twitter followers, and the President currently sits at 18+ million.
Obama also just unveiled a new iPhone app called Obama for America that pushes breaking news, as well as campaign event information and volunteering opportunities.
But hold up, says the Romney campaign. In an effort to utilize the smartphone-obsessed American culture, Mitt Romney has announced that he will first announce his Vice Presidential pick (whenever that happens) via an iOS/Android app.
It’s a question everyone’s asking: who will be Mitt Romney’s VP? There’s no telling when that answer might come. But when it does, be the first to find out and access exclusive content with the Mitt’s VP app. Just download the app and when Mitt decides on his running mate, you’ll get an exclusive notification from the campaign letting you in on the exciting news before the press and just about everyone else (except maybe Ann).
So, who will it be? Rubio? Pawlenty? Jindal? Portman? Whoever it is, he wants those who've enabled push notifications to be the first to know.