After months of anticipation, Microsoft has announced that the Surface Duo is available for preorder.
Microsoft surprised the tech industry with its announcement of the Surface Duo, a foldable device powered by Android. Microsoft went all-in on its development efforts, hiring the Android development team that was helping make the Duo a reality. This will help Microsoft continue to innovate and release additional apps and services for the device.
The real star of the Duo, however, is the dual-screen design. Dual-screen and foldable screen devices are widely seen as ‘the next big thing’ in the computing market. Previous attempts by other companies, such as Samsung, have been plagued with problems, however. Microsoft’s take on the segment emphasizes a dual-screen design, rather than a foldable screen that’s prone to cracking.
“We designed Surface Duo for people who want to get more done with the device in their pocket,” writes Panos Panay / Chief Product Officer, Windows + Devices. “Our internal research shows that three out of four people report struggling to complete complex tasks while away from their computer. That’s because smartphones with a single screen aren’t designed for you to easily do multiple things at once. Think about it. You continually have to switch between apps to get even the most essential things done – breaking focus, breaking flow. Just like using two monitors at your desk, having two distinct screens lets you open up two apps side by side, cross-reference information, and drag and drop to effortlessly move images, text and files between screens so you can get things done quicker. We know dual-screen devices not only help people complete complex tasks faster but also require less cognitive effort, making them universally preferred for productivity tasks.”
The Duo starts at $1,399 and can be preordered at MicrosoftStore.com.