Last month, Microsoft announced the rebranding of cloud storage product SkyDrive to OneDrive. Today, the company rolled it out.

The change follows a trademark dispute Microsoft found itself in with European telecom Sky.

Microsoft’s Chris Jones writes on the OneDrive blog, “When we announced the new name OneDrive, we noted how it is much more aligned with our vision for the future. Our goal is to make it as easy as possible for you to get all of your favorite stuff in one place—one place that is accessible via all of the devices you use every day, at home and at work. Because let’s face it, until now, cloud storage services have been pretty hard to use, and the vast majority of us still have our stuff spread out everywhere. In fact, according to a recent poll*, at least 77% of people who are familiar with the cloud still have content stored on a device that is not backed up elsewhere.”

“We want to change that,” he adds. “As part of that goal, we’re doing more than just changing the name with today’s release: We’re rolling out several new capabilities, including automatic camera backup for Android and the ability to share and view videos just as easily as photos. We’ve also added new ways for you to earn more storage—on top of the 7 GB we already give you for free. Customers who refer friends can now receive up to 5 GB (in 500 MB increments) for each friend who accepts an invitation to OneDrive, and we’ll even give you 3 GB just for using the camera backup feature, since we want to help make sure you never lose another photo. There’s even a new monthly payment plan, if you’d like a little more flexibility in how you use your storage.”

Existing SkyDrive customers don’t have to do anything. Microsoft says all files are now in the new OneDrive experience. You can find them at OneDrive.com.

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