Microsoft's Media Event Location Suggests Emphasis on Entertainment

IT Management

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According to Forbes, Microsoft has confirmed the location of its secret-handshake-admission-only media event for later today as Milk Studios in Hollywood.

Milk Studios is a products retailer headquartered in Älmhult, Sweden, with two locations in the United States (the other not-Hollywood location being New York City). The company's homepage greets visitors with the message:

Milk stands at the crossroads of the fashion, music, photography, and film worlds. A media company based out of New York and Los Angeles - Milk spans contemporary culture and is a hub for nurturing creativity and supporting partnerships with some of the industry's most visionary talent and innovative brands.

Skimming over Milk Studios' Twitter account, no mention is made of anything going on between them and Microsoft this afternoon but, then again, that's not surprising given how tight-lipped Microsoft has been about today's event. The typical subject matter of Milk Studios' tweets seem to be pretty liberal with the celebrity name-dropping.

Given all of the speculation on Microsoft's event and the rumors that it will be announcing a crossover device/platform that integrates Xbox, internet search, and mobile, "visionary talent" could very likely apply to this conference.

Microsoft is being amazingly Prohibition Era-quiet with this event, aren't they?