According to MSPoweruser, Microsoft has spent four times promoting the Surface than Apple has the iPad.
Since the iPad’s release in 2010, Apple has dominated the tablet market. In spite of that, Microsoft has been trying to make inroads in the market for years, appealing to users who need or want the full power of the Microsoft ecosystem.
MSPoweruser is reporting that Microsoft spent $219.1 million on Surface ads in 2019, as opposed to the $49.1 million Apple spent on iPad ads. This represents 23 ad spots for Microsoft, and only 3 ads for the iPad.
In spite of Microsoft’s efforts, Apple still commands approximately 38 percent of the worldwide tablet market as of mid-2019. In terms of revenue, in recent quarters the Surface accounted for $1.14 billion, while the iPad accounted for $4.65 billion.
Without a doubt, Microsoft’s advertising is definitely paying off, although it has a long way to go before it threatens Apple’s dominance.