Microsoft Buys Game Maker ZeniMax for $7.5 Billion

Microsoft on Monday announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately-held game developers and publishers in the world....
Microsoft Buys Game Maker ZeniMax for $7.5 Billion
Written by Rich Ord
  • Microsoft on Monday announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately-held game developers and publishers in the world. The ZeniMax library includes game franchises such as The Elder ScrollsFallout, Doom, and Rage, among many others, Under the terms of the agreement, Microsoft will acquire ZeniMax Media for $7.5 billion in cash.

    “Gaming is the most expansive category in the entertainment industry, as people everywhere turn to gaming to connect, socialize and play with their friends,” said Satya Nadella, CEO, Microsoft. “Quality differentiated content is the engine behind the growth and value of Xbox Game Pass—from Minecraft to Flight Simulator. As a proven game developer and publisher, Bethesda has seen success across every category of games, and together, we will further our ambition to empower the more than three billion gamers worldwide.”

    “This is an awesome time to be an Xbox fan. In the last 10 days alone, we’ve released details on our two new consoles which go on pre-order tomorrow, launched cloud gaming in Xbox Game Pass Ultimate, and now we’re making another investment in the most critical part of our strategy: the games,” said Phil Spencer, executive vice president, Gaming at Microsoft. “Generations of gamers have been captivated by the renowned franchises in the Bethesda portfolio and will continue to be so for years to come as part of Xbox.”

    Bethesda parent company ZeniMax Media was founded in 1999 by Chairman and CEO Robert A. Altman; Bethesda’s structure and leadership will remain in place.

    “This is a thrilling day for this company, our employees, and our fans. We have enjoyed a close partnership with Microsoft for decades, and this deal is a natural progression of those years working together,” said Altman. “The big winners today are our fans. We are continuing to develop our slate of AAA games, but now with Microsoft’s scale and entire Game Stack, our games can only get better.”

    Phil Spencer, head of Xbox at Microsoft, discusses the company’s acquisition of game maker ZeniMax and how this impacts gaming and the Xbox platform:

    Adding ZeniMax Games To Xbox Is Incredible

    Gamers love great games. The Xbox console is going on preorder tomorrow for the next generation. Just last week we added Game Pass cloud streaming so that people can play this Game Pass library across all of their Android phones. Then obviously Game Pass which is the largest game content subscription out there with 15 million subscribers and growing. So getting to work with ZeniMax to bring their amazing collection of games to GamePass is just an incredible opportunity for us.

    Our plan is to leave it alone. ZeniMax has an amazing track record of building great games. Our goal is to make ZeniMax the best ZeniMax they can be. ZeniMax will be working individually with their studios on the great platform technology that we have, getting their creators feedback into the things that we need to go build. That’s just a critical flywheel for us innovating, just the feedback from the world’s best creators on our platform.

    Committed To Bringing Game Pass To iPhones

    When you get large scale general compute platforms like mobile phones people should have access to the great content and services that are out there. We remain committed to that. There are over 3 billion people who play video games today and many of them play on phones. We’re committed to bringing Game Pass to all mobile phones out there including Apple phones. We will continue to have conversations and I’m sure we will be able to get to some resolution.

    Our biggest issue (with the Apple app store) isn’t a financial issue. Our biggest issue is that cloud game streaming apps are actually not allowed in the way that Game Pass is built for other platforms. For us, this is about gamers having great access to the content from the creators they love on the devices they own. Play the games that you want with the community that you want to play with the devices that you have. That’s our goal.

    COVID Impacted Game Production

    People with sheltering in place and work from home, we’ve seen incredible engagement in the gaming community over the last few months. We’re really proud with the way that gaming has been able to play such a pivotal role for people. Games today are hundreds of people coming together to build these massive games. It’s important that we’re conscious of the safety of our teams. COVID has had an impact on production and you’re seeing that out there.

    When you look at this launch and people’s appetite for gaming right now we are very bullish on how are preorders are going to go tomorrow. We have the most powerful console on the market. We have the most affordable console on the market. We’ve got things like Xbox All Access that allow people to join this next generation of gaming for $24.99 a month with no upfront costs. You get a console and Game Pass. In times like this, I think that accessibility of price point and offer is really important.

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