I was born in 1989, and I grew up through the decade that we collectively call the 90s. I think we can all agree it was a weird decade populated by weird fashion, weird music and even weirder cartoons. Alongside all of this, Microsoft is hoping you fondly remember something else.
A new ad going out today as part of Microsoft’s “Browser You Loved To Hate” campaign appeals directly to the 90s kid in all the 20-somethings in the world today. I remember using Internet Explorer on my Windows 98 machine, but do I look back on those memories fondly? Microsoft isn’t betting on it, but it is betting that you’ll get a kick out of Internet Explorer 10.
Will this latest ad, unlike all the others, get people to start using Internet Explorer again? Probably not, but at least the ad let me live in my nostalgia-ridden brain for a few minutes. If anything, I thank Microsoft for reminding me that Pump shoes never worked and that Pogs were a waste of money.
Man, the 90s really were weird.