Microsoft has announced the launch of some new search ads in Windows 8.1, the latest version of Windows which also brings a much more integrated Bing experience all around. The Bing As platform will be available in Windows 8.1 Smart Search.

“Last week at BUILD, we launched a preview of Windows 8.1 – a updated operating system that is a refined blend of the desktop experience with new modern features,” a Microsoft spokesperson tells WebProNews. “One of the new, modern features available is Smart Search. With one search, consumers can now look for information across the web, device, apps, documents and cloud. It’s a modern search experience that allows consumers to quickly find what they are looking for across a broad range of tasks.”

“With a single campaign setup, advertisers can connect with consumers across the Yahoo! Bing Network and the new Windows Smart Search – all while continuing to serve highly relevant ads,” he says. “In addition, Bing Ads served through Smart Search will include features like site links, location and call extensions – making it easier for consumers to complete tasks and for advertisers to drive qualified leads.”

“Bing Ads within Windows 8.1 Smart Search allows advertiser campaigns that are already participating on the Yahoo! Bing Network to automatically be eligible to be shown without any additional setup,” says Microsoft Advertising Search Group GM David Pann. “As we’ve said before, our goal is to make search advertising easier for our customers, while providing the best consumer experience with the most relevant results for the tasks they are looking to accomplish.”

Bing Ads in Windows 8.1 will include web previews of websites, as well as site links, and location and call extensions.