Microsoft Adds Custom Reports To PubCenter

Chris CrumMarketing & Advertising

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Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics.

Earlier this year, the company announced a complete overhaul to pubCenter, and they're continuing to make improvements.

In a blog post, Microsoft's Tyler Young explains how to use the new reports:

Go to the “Detailed reports” icon on the left-hand navigation in pubCenter, then click on “Custom reports” to create a custom report. Next, customize your report using these parameters:

  • Unit of time: options include hour, day, week, month, or year.
  • Date range: options include today, yesterday, the last 7 days, this month, last month, last 3 months, and last six months. You can also enter a custom date range.
  • Filters: options include devices, apps, ad units and geography.
  • For apps, you can select any combination of apps across Windows and Windows Phone. You are no longer limited to just 5 apps or ad units. The geographic breakdown lets you see ad performance by market.

    Young notes that you don't need to stay in the reporting module while the report is being generated, and that you can view reports you ran before in the "Recent Reports" tab.

    Image via Microsoft

    Chris Crum
    Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.