Meta’s Antitrust Victory: Dodging the Breakup Bullet on Instagram and WhatsApp

Meta Platforms Inc. secured a major victory on November 18, 2025, as a federal judge ruled against the FTC's antitrust lawsuit, allowing the company to retain Instagram and WhatsApp. The decision highlights evolving competition in social media and sets a precedent for Big Tech mergers.
Meta’s Antitrust Victory: Dodging the Breakup Bullet on Instagram and WhatsApp
Written by Ava Callegari

In a landmark ruling that reshapes the landscape of Big Tech regulation, a federal judge has sided with Meta Platforms Inc., rejecting the Federal Trade Commission’s bid to unwind its acquisitions of Instagram and WhatsApp. The decision, handed down on November 18, 2025, marks a significant setback for antitrust enforcers and underscores the challenges in proving monopoly power in rapidly evolving digital markets.

The case, which began trial in April 2025, centered on allegations that Meta’s 2012 purchase of Instagram for $1 billion and its 2014 acquisition of WhatsApp for $19 billion were anticompetitive moves designed to eliminate potential rivals and maintain dominance in social networking. The FTC argued that these deals stifled innovation and harmed consumers by consolidating power in Meta’s hands.

The Road to Acquisition: Building an Empire

Meta, formerly known as Facebook, acquired Instagram at a time when the photo-sharing app was gaining traction among younger users, posing a potential threat to Facebook’s core platform. Similarly, WhatsApp’s messaging service, with its strong international user base, represented another avenue for competition in communication tools.

According to court documents and testimony during the trial, Meta executives viewed these acquisitions as strategic necessities. Internal emails revealed concerns about Instagram’s rapid growth, with Mark Zuckerberg reportedly stating in 2012 that buying the app was crucial to neutralize a ‘very disruptive’ competitor, as cited in coverage by The Verge.

FTC’s Case: Monopoly in the Making

The FTC’s complaint, filed in 2020 under the Trump administration and pursued vigorously by FTC Chair Lina Khan, sought to define the relevant market as ‘personal social networking services,’ where Meta allegedly held over 60% share. Prosecutors presented evidence including expert witnesses who argued that without these acquisitions, Instagram and WhatsApp might have evolved into full-fledged competitors.

However, Meta countered by highlighting the dynamic nature of the tech industry, pointing to rivals like TikTok, YouTube, and Snapchat that have since captured significant market share. The company’s legal team argued that the acquisitions enhanced user experience and innovation, rather than suppressing competition.

Trial Dynamics: Seven Months of Scrutiny

The trial, presided over by U.S. District Judge James E. Boasberg in Washington, D.C., spanned seven months and featured testimony from key figures including Zuckerberg himself. Witnesses delved into market definitions, with the FTC struggling to convince the court that Meta’s dominance persisted amid new entrants.

A pivotal moment came when the judge questioned the FTC’s market definition, noting the rise of short-form video platforms. As reported by CNBC, the ruling emphasized that ‘the social media market has shifted away from personal sharing,’ diluting claims of monopoly.

The Ruling: No Monopoly Found

In his decision, Judge Boasberg ruled that Meta does not hold a monopoly in social media, citing competition from platforms like TikTok and YouTube. ‘The FTC has not carried its burden to establish that Meta has monopoly power in the market for personal social networking services,’ the judge wrote, according to Reuters.

This victory means Meta avoids being forced to divest Instagram and WhatsApp, which together boast billions of users worldwide and generate substantial revenue through advertising and integrations.

Industry Reactions: Relief and Criticism

Meta’s shares surged following the announcement, reflecting investor relief. Company spokesperson Andy Stone stated, ‘We’re pleased with the court’s decision, which recognizes the reality of today’s competitive landscape,’ as quoted in AP News.

Critics, including antitrust advocates, decried the ruling as a blow to enforcement efforts. FTC spokesperson Douglas Farrar expressed disappointment, saying the agency is ‘reviewing the opinion and considering next steps,’ per reports from Axios.

Implications for Big Tech: A Precedent Set

The outcome could embolden other tech giants facing similar scrutiny, such as Google and Amazon, which are embroiled in their own antitrust battles. Legal experts suggest this ruling highlights the difficulty of retroactively challenging long-approved mergers in fast-changing industries.

As noted in analysis by WIRED, the case underscores the FTC’s uphill battle in proving harm in digital markets where innovation outpaces regulation.

Market Evolution: From Dominance to Diversity

Since the acquisitions, the social media ecosystem has transformed dramatically. TikTok’s explosive growth, with over 1.5 billion users, has eroded Meta’s share in key demographics, particularly among Gen Z. YouTube’s expansion into social features further illustrates the competitive pressures Meta faces.

Data from recent industry reports shows Meta’s platforms still command a large audience, but user engagement has shifted toward video and e-commerce, areas where competitors thrive.

Future Regulatory Horizons: What’s Next?

While Meta celebrates this win, broader antitrust reforms loom. The Biden administration’s push for stronger merger guidelines and potential appeals by the FTC could prolong uncertainty. Experts predict that this ruling may influence ongoing cases, potentially leading to more lenient interpretations of market power.

In the words of antitrust scholar William Kovacic, formerly of the FTC, ‘This decision reinforces that hindsight is not enough; regulators must act preemptively,’ as discussed in commentary from U.S. News.

Economic Ripples: Valuation and Strategy

The ruling preserves Meta’s integrated ecosystem, allowing continued cross-platform synergies like shared ad tech and data. Analysts estimate that a forced divestiture could have shaved billions from Meta’s market cap, which stands at over $1 trillion.

Looking ahead, Meta is investing heavily in AI and metaverse technologies, positioning itself beyond traditional social networking amid this legal reprieve.

Subscribe for Updates

SocialMediaNews Newsletter

News and insights for social media leaders, marketers and decision makers.

By signing up for our newsletter you agree to receive content related to ientry.com / webpronews.com and our affiliate partners. For additional information refer to our terms of service.

Notice an error?

Help us improve our content by reporting any issues you find.

Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit

Advertise with Us