SMX Advanced gets started on Tuesday in Seattle. In what many, I’m sure, will consider the highlight, Google’s Matt Cutts will keynote.
Here’s what the SMX site says about it:
Google software engineer Matt Cutts will be returning to SMX Advanced in 2012. As the head of Google’s web spam team, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.
Matt will participate in an always popular and engaging “You&A” format keynote, in which he’ll address questions from the SMX Advanced audience. So bring those questions, and don’t miss out on this SMX Advanced tradition!
Just don’t expect any Panda or Florida t-shirts. Cutts tweeted:
Follow @mattcutts 
Matt Cutts
@mattcutts Almost done packing for #SMX. Leaving T-shirts with pandas or Florida on them at home for this trip. http://t.co/ASJpwdYS 
He didn’t say anything about Penguin apparel. There are certainly plenty of fashionable options in the market:
Hopefully he’ll show up in the “Come at Me Bro” (Google’s first shopping result):
Either way, I’m sure the subject of Penguin will come up more that once at the event. Google’s Penguin update was designed to tackle webspam. That is Cutts’ department, after all.