Mary J. Blige is joining up with Cricket Wireless to help raise awareness of breast cancer in African-american and Latina circles, according to Yahoo finance. They will donate $10,000 to the Susan G. Komen for the Cure in San Diego County, through Verve Records. The money will go to needy women for education about breast cancer, as well as screening costs.
“Cricket and Muve Music are proud to support Breast Cancer Awareness Month,” said Randy Newman, pacific regional general manager for Cricket. “We’re excited to help raise awareness, along with Mary J. Blige, about understanding and mitigating the risks of breast cancer.”
— Cricket Wireless (@Cricketnation) October 14, 2013
Cricket will feature Mary J. Blige on its Muve Music service, which is calling on fans to download her music as part of a special music and social media campaign beginning today through November 3. Blige is hoping to reach all women, regardless of race or social status, through an invitation for followers over the next three weeks to join the breast cancer awareness and prevention conversation by offering informative links and breast cancer education trivia on Facebook and Twitter using hashtag #Muve4theCure.
Blige said of her work, “Music is powerful and healing in so many ways, and having the right information at the right time is also important. Across the country, African-American and Hispanic women are not getting the care and treatment they need often because they are uninformed. An alarming number of these women are dying, and we can help to improve their chances of survival. I am working with Susan G. Komen and Cricket during October to help inform women about powerful early detection measures, such as getting a mammogram. Please join me in supporting this worthy cause, and let’s find a cure.”
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