Even though most people agree that social media has changed the world of marketing, many businesses still haven’t jumped onboard the social marketing strategy.

Utilizing social media sites like Twitter, Facebook, Google+, and even LinkedIn can increase your consumer base, promote engagement with consumers, and help you tailor your advertising campaign to better fit your audience. Additionally, once you begin to track which customers are directed from social media sites, you’ll be able to see how this particular marketing strategy can do wondrous things for you like boost web traffic and increase ROI.

To illustrate the ins and outs of social media and why you should consider incorporating it into your marketing campaigns, pagemodo put together a great infographic to serve as a primer for marketing in social media.