Move over LeBron and Dwyane Wade. Pat Riley too. There’s a new sheriff in town, and he goes by the name of Mark Cuban, owner of the NBA champion Dallas Mavericks, and it’s pretty clear Cuban is going to enjoy the moment for everything its worth. Rightfully so, because building a champion in professional sports is not an easy task. To the victor goes the spoils, and, apparently, the right to swear on ESPN, a Disney-owned property that has been known to mute the word “ass” (as in, “kicked yours”) during press conferences, something the lead video demonstrates quite nicely.

Obviously, the necessary delay that allows live television to be bleeped for language or what have you didn’t exist. It’s either that, or ESPN was also happy the Miami Heat didn’t win and decided to let Cuban have his fun.

While the latter explanation is doubtful, it does make for some nice wishful thinking. Of course, cussing with Hannah Storm was not the only way the newest owner with a title celebrated the Mavericks’ win. Considering Game Six was in Miami, it’s a safe bet that Cuban took his celebration to the streets, where enterprising social media users could take a picture of the continuing celebration:

And then there’s Cuban’s Twitter feed, where it’s obvious the party is still going. For those of you wondering if Cuban slept with the Larry O’Brien Trophy, your questions have been answered:

Although, Cuban had to make it home safely before he could consummate his relationship with the NBA Championship trophy. Good thing he charted his progress:

I wonder if that’s a Cuban cigar… Bad jokes aside, Cuban also gives a shout to the Big Three that made this season possible; although, it’s probably not the players you’re thinking of:

If you need some explaining here, when referring to the “Big 3” in relation to the NBA, normally, LeBron, Dwyane Wade and Chris Bosh are the understood recipients of said label. However, thanks to the Mavericks winning the title, it may be time to rethink that. Whatever the case, one thing’s for certain, Mark Cuban will be riding this wave for the foreseeable future.