Mariska Hargitay, the star of Law and Order: Special Victims Unit, recently directed a new anti-domestic violence PSA and recruited some of the top NFL players to assist.
Eli Manning, Mark Herzlich, Antonio Gates, and James Trash were among those chosen to help Mariska with her newest PSA for her organization The Joyful Heart Foundation.
The foundation's new series for the No More PSA campaign features current and former NFL players. Because the NFL is the most popular sports league in the United States, the foundation chose to reach out to one of the largest audiences in the country.
In the PSA, the football players recite powerful statements including: "No more ‘boys will be boys,'" "No more 'what's the big deal,'" "No more ‘it's just the way it is'" and "No more 'he just has a temper,"" to condemn violence and sexual assault. They also say, "No more ‘but he's such a nice guy'," "No more 'but he has such a bright future,'" "No more 'not my problem'" and "No more 'I'll say something next time.'"
"This is tangible. This is a monumental step toward change," Hargitay told USA Today Sports. "If badass NFL heroes are coming forward to talk about these issues, I guarantee you it is going give inspiration and permission to young boys to step up in a new way. Love in a new way, protect in a new way, and to be a man in a new way. That's what's so beautiful, right?"
— NOMORE.org (@NOMOREorg) October 24, 2014
The new PSA started airing on Thursday, October 23 during the NFL games.