Major League Gaming (MLG) today released an official app for the Xbox 360 console. The app allows 360 users to stream and watch watch MLG content at any time of the day through their console.

“The MLG app for Xbox 360 brings our content directly to gaming fans on Xbox Live,” said Sundance DiGiovanni, co-founder and CEO of MLG. “MLG broadcasts the best in competitive gaming content each week via www.MLG.TV and now Xbox 360 users can watch simply and easily. In 2013 our fans viewed 54 million hours of video and we expect that consumption to greatly increase with the addition of the MLG app on Xbox 360.”

Using the MLG app on the Xbox 360 does require an Xbox Live Gold subscription. Gamers in the U.S., UK, Canada, and Australia will be the first to see the app appear on their dashboards.

Though so-called “esports” has shifted in focus to MOBAs such as League of Legends and DOTA 2 in recent years, MLG still has a place as one of the top organizers of first person shooter and real-time strategy tournament events. Given the popularity of first person shooters with the Xbox 360 user base, the MLG app should fit seemlessly into the 360’s content lineup. This is highlighted by MLG’s upcoming programming schedule, which includes a Call of Duty Championship, weekly Call of Duty: Ghosts Pro League coverage, and MLG partner streams featuring “top” Call of Duty players.

The release of the MLG app comes extremely late in the life of the Xbox 360 console. The new Xbox One console has already been released and the Xbox 360 will soon take a back seat to Microsoft’s new media machine.

In addition, the Xbox One and PlayStation 4 have made it easier than ever for gamers themselves to stream video game content onto the web through Twitch. The rise in game streaming in recent years has changed the way video game content is consumed, turning professional video game-playing from a skill-based sport to an entertainment-focused segment.