Macquarie’s Q: Redefining Banking with Always-On AI Assistance

Macquarie Bank's Q AI agent delivers 24/7 personalized support via app and online banking, evolving from queries to predictive insights. Built on advanced NLP and Macquarie Intelligence, it promises seamless escalation and future expansions amid Australia's AI banking push.
Macquarie’s Q: Redefining Banking with Always-On AI Assistance
Written by Andrew Cain

Australian lender Macquarie Bank has introduced Q, a sophisticated AI agent aimed at delivering round-the-clock, tailored customer support through its mobile app and online platform. Launched in mid-January 2026, Q marks a pivotal step in the bank’s digital evolution, shifting from conventional chatbots to an intelligent system that handles routine inquiries while seamlessly handing off complex issues to human staff.

Powered by advanced natural language processing and the bank’s proprietary “Macquarie Intelligence,” Q processes everyday banking questions on topics like payment limits and transaction timelines. It employs two-factor authentication and encryption to safeguard user data, ensuring conversations remain secure. Ashwin Sinha, Macquarie’s chief digital, data and AI officer, emphasized the inspiration drawn from non-financial sectors: “In designing our digital banking experiences, we look beyond financial services to understand customer trends.” ComputerWeekly

Seamless Integration and User Experience

Q’s interface mimics messaging apps, allowing asynchronous interactions where customers can initiate queries anytime and resume later without restarting. This eliminates the frustration of live-chat hold times, providing responses during business hours for escalated matters. Available exclusively to Macquarie customers, Q assists with tasks such as card activation and authenticator setup, enhancing onboarding for new account holders. “Q is designed to evolve quickly as more people use it, and we’ll keep expanding its capabilities with new features based on real customer feedback,” Sinha added. Macquarie Group

The agent focuses on one question at a time for precise answers, pulling from Macquarie’s knowledge bases including transaction summaries. It communicates solely in English, with users advised to verify AI-generated insights. This rollout builds on Macquarie’s prior AI investments, including Google Cloud partnerships for agentic capabilities announced in late 2025. iTnews

From Reactive Tool to Predictive Powerhouse

Initially reactive, Q’s roadmap extends to proactive features like category-specific spending analysis—such as querying annual grocery expenses—and predictive tools estimating time to meet savings goals like holidays. These enhancements aim to offer deeper financial control, confidence, and convenience. Macquarie positions Q as complementary to human teams, not a replacement, aligning with its customer-obsessed ethos. Macquarie

Early coverage highlighted stock market reactions amid broader economic pressures, with shares dipping despite the innovation. On X, promotional posts from accounts like @NovationemForum touted Q’s 24/7 support and insights, linking directly to Macquarie’s page, reflecting initial buzz in fintech circles.

Australian Banking’s AI Acceleration

Macquarie’s move places it among peers like Commonwealth Bank, which deploys generative AI for scam detection and bill predictions, and National Australia Bank using AI for loans and fraud. Westpac partners with Accenture on AI agents. However, Australian firms trail regional AI adoption, potentially forfeiting A$142 billion in value, per reports. Macquarie counters this through multi-cloud strategies—AWS for core systems, Google Cloud for data and AI—enabling rapid scaling. Google Cloud Press

Richard Heeley, head of technology at Macquarie’s banking group, noted agentic AI’s role in standing out: “Retail banking is a highly competitive industry, and ultimately we need to scale fast and scale smartly.” The bank targets full employee AI integration within six months via Google Skills, alongside leadership certifications.

Behind the Tech: Intelligence and Security

In-house developed, Q leverages Macquarie’s expertise fused with cutting-edge AI, though specifics remain undisclosed. Prior efforts include over 30 AI services by 2025 to reduce customer cognitive load via actionable insights. Luis Uguina, chief digital officer, highlighted cloud migration enabling 97% of operations on Google Cloud for secure, scalable AI. Technology Decisions

Enterprise agents at Macquarie summarize conversations and automate complex tasks like code generation, boosting productivity. Sinha, in a 2025 podcast, discussed evolving data analysts into AI strategists using tools like ThoughtSpot. ThoughtSpot

Strategic Edge in Competitive Arena

Macquarie’s retail growth—24% compound annual mortgage expansion over a decade—relies on tech foundations. Q bolsters this by personalizing beyond basics, potentially doubling the domestic balance sheet. Amid regulatory scrutiny on AI, the bank emphasizes responsible deployment, publishing an AI statement. X discussions, including Reddit threads on r/auscorp, mix enthusiasm for efficiency with concerns over data leaks, underscoring adoption challenges.

As Q iterates on feedback, it exemplifies banking’s pivot to AI-driven personalization, setting benchmarks for convenience and innovation in a crowded field.

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