LinkedIn Revamps Its Search Algorithm, Adds Features

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It doesn't come with all the fanfare of Facebook's Graph Search, but another important social network has just revamped its search engine.

LinkedIn announced some new search capabilities, which it describes as "smarter and more streamlined," and though Facebook's Graph Search has plenty of ramifications for businesses, LinkedIn is used almost exclusively as a business tool.

"We’ve unified the search experience so you no longer need to search for people, companies, or jobs separately," explains LinkedIn's Johnathan Podemsky. "Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies."

They've also added auto-complete, suggested searches, a "smarter" query intent algorithm, enhanced advanced search, and automated alerts. As you search more on LinkedIn, the algorithm learns more about your intent to improve your results. Enhanced search includes filers like location, company, school, etc. Searchers can save their searches to be alerted when results change.

"No two professionals are alike on LinkedIn," says Podemsky. "This means even if you search for the same thing as someone else, your results will be customized to you. LinkedIn’s search efforts are founded on the ability to take into account who you are, who you know, and what your network is doing to help you find what you’re looking for. And we’ll continue iterating on this with better ways to surface new kinds of content across Linkedin as well as more personalized results."

The changes will start rolling out today, and should be available to all within the coming weeks. According to the company, there were 5.7 billion "professionally oriented" searches performed on LinkedIn in 2012.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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