LinkedIn announced today that it is replacing its social news product LinkedIn Today with LinkedIn Pulse, which is based on the Pulse news reader app that the company acquired earlier this year. The Pulse app itself is also getting updated.
LinkedIn’s Ankit Gupta writes on the company blog, “Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com. This is just the first step of many we will be taking to ensure you’re getting a consistent and seamless content experience that is tailored to you. Starting today, LinkedIn Pulse will become the main vehicle for our social news experience across mobile and desktop and will replace LinkedIn Today.”
“In addition to a brand new visual refresh of the Pulse app, now social actions like commenting and liking on Pulse are possible for the first time and will sync with your LinkedIn.com experience,” Gupta adds. “Any channels you follow on LinkedIn will also automatically sync across your Pulse app experience. It also means that the professional news you’ve come to expect and rely on from LinkedIn just got better — infused with added discovery and navigation functionality as well as expanded publisher content.”
The Pulse app is available for Android and IOS. You can access the web version here.
LinkedIn paid $90 million for Pulse, and now we get to see why it wanted the app.