LinkedIn is upping its verification game, partnering with Microsoft Entra and CLEAR to allow users to verify their identity and workspaces.
Authenticity is a growing problem for social media and other internet platforms. The stakes are even higher for LinkedIn since the entire platform is based on professional connections. To address the issue, the company has partnered with CLEAR and Microsoft Entra.
According to Oscar Rodriguez, Product Management VP, the services will be available to all users free of charge:
Verify your identity with CLEAR and show it on your LinkedIn profile. We’re partnering with CLEAR, a secure identity platform, to provide verification for our LinkedIn members in the US. Beginning this month, you can display on your profile that you verified your identity with CLEAR. All you need is a U.S. government-issued ID and U.S. phone number. Here’s what the experience will look like, and if you need a hand getting set up, follow the steps in our Help Center.
The company is rolling out corporate email verification, with some 4,000 companies already supported. LinkedIn plans to expand email verification to include more companies over time.
Users will be able to verify their workspaces in conjunction with Microsoft Entra:
Verify where you work with Microsoft Entra. We are partnering with Microsoft to allow organizations to leverage the Microsoft Entra Verified ID platform to issue digital workplace IDs for free, enabling workers to display the verification on their LinkedIn profile. Rolling out at the end of April, we plan to make this available to dozens of participating companies reaching more than two million LinkedIn members. We’ll continue to expand availability as more companies participate in Entra.
LinkedIn’s new features should go a long way toward improving authenticity for users, giving them the confidence that they’re connecting with their intended audience.