LinkedIn angered some businesses with the removal of one feature recently, but is now introducing some new features for company pages.
Businesses can now utilize language preference targeting and a personalized page feed. The features work for Company Pages as well as Showcase Pages.
The company killed the Products & Services tab on Company Pages, telling businesses instead to use the Showcase Pages, which were launched late last year. This hasn’t gone over very well with some.
At least the Showcase Pages are getting better.
“Sixty-seven percent of our 300 million members on LinkedIn are located outside of the United States, and our site is available in 22 different languages,” says LinkedIn’s Aviad Pinkovezky. “We also have several million brands using Company Pages and Showcase Pages, with the vast majority created internationally. We know relevance is a big part of the equation when it comes to successfully capturing the attention of professionals. This is why it’s important to simplify and streamline the member experience to enable even more relevant communication between companies and members.”
“Through language preference targeting, brands with an audience from around the world can now target their Company Updates by the users’ selected language,” he adds. “For example, a U.S. based company targeting Portuguese-speaking professionals in Brazil can now share updates in Portuguese with followers who have selected it as their preferred language on LinkedIn.”
The personalization feature enables users to see only updates intended for them when they visit Company Pages. Such personalization is based on things like company size, industry, function, seniority, geography, and language.
Image via LinkedIn