In the ever-evolving world of social media platforms, LinkedIn has long positioned itself as the go-to network for professionals, but recent adjustments to its algorithm are stirring unease among content creators who rely on video to engage audiences. As of mid-2025, many influencers and marketers report a noticeable dip in video views, prompting a reevaluation of strategies that once thrived on the platform’s feed dynamics. This shift comes amid LinkedIn’s broader push to prioritize meaningful interactions over viral content, a move that echoes similar tweaks seen on other networks but with unique implications for B2B creators.

According to reports from industry observers, the algorithm changes appear to favor content that fosters deeper engagement, such as comments and shares, rather than sheer view counts. Creators who previously enjoyed exponential growth through short-form videos are now finding their reach curtailed, with some experiencing drops of up to 30% in impressions. This isn’t isolated; it’s part of LinkedIn’s ongoing effort to refine its ecosystem, ensuring that professional discourse remains substantive amid a flood of user-generated material.

Algorithm Adjustments and Their Ripple Effects

Drawing from insights in a recent article by Digiday, these tweaks have led to a slump in video views for some creators, particularly those whose content leans heavily on entertainment value rather than educational depth. The publication highlights how LinkedIn’s algorithm now de-emphasizes posts that don’t align with users’ professional interests, resulting in reduced visibility for videos that fail to spark prolonged interaction. For instance, creators like those specializing in quick tips or motivational clips are seeing their metrics plummet, forcing a pivot toward more niche, value-driven formats.

Further context from Agorapulse underscores that the 2025 algorithm prioritizes relevance over recency, meaning older but highly relevant posts can resurface, potentially overshadowing new video uploads. This has creators scrambling to optimize for dwell time—the duration users spend on content—rather than just initial clicks. Industry insiders note that videos under 90 seconds, once a sweet spot, now need strong hooks and calls-to-action to compete, as per strategies outlined in Agorapulse’s analysis.

Creator Strategies Amid Declining Views

On platforms like X, formerly Twitter, creators are voicing frustrations, with posts indicating a broader sentiment of algorithmic fatigue across social media. One notable thread discusses how LinkedIn’s changes mirror YouTube’s recent AI-driven recommendations, where human-created content struggles against optimized alternatives, leading to view slumps. This cross-platform trend suggests creators must adapt by focusing on authenticity, as emphasized in posts from X users who report success with raw, professional storytelling over polished productions.

Experts from 3Thinkrs provide a roadmap for navigating these waters, advising on the top 10 takeaways for boosting reach in 2025. Their guidance includes leveraging vertical video formats and integrating AI tools for editing, which align with LinkedIn’s reported 36% year-over-year growth in video viewership earlier in the year, as noted in a Digiday piece on the platform’s video initiatives. Yet, the recent tweaks seem to temper this growth for certain creators, creating a divide between those who adapt and those left behind.

Implications for Advertisers and Marketers

For advertisers, these changes present both challenges and opportunities. As video impressions decrease for organic creators, paid promotions gain prominence, with LinkedIn expanding ad options to capitalize on this shift. Insights from Impactable detail how video ads in 2025 are transforming B2B marketing, turning diminished organic views into revenue through targeted campaigns. Marketers are advised to pair ads with organic efforts, using data analytics to predict algorithmic preferences.

Looking ahead, the platform’s evolution could redefine professional networking, pushing creators toward collaborative content like carousels and reposts, as suggested in a Substack post by Melanie Goodman. This people-powered approach, emphasizing employee advocacy, might mitigate view slumps by amplifying reach through networks rather than algorithms alone. As LinkedIn continues to refine its system, insiders predict that success will hinge on blending creativity with strategic alignment to the platform’s core professional ethos.

Future Outlook and Adaptation Tactics

Recent news from WebProNews reinforces the value of short, authentic videos for engagement, recommending peak-hour posting and storytelling to game the algorithm. However, with views declining for some, diversification becomes key—creators are exploring hybrid models, combining LinkedIn with other platforms to hedge against volatility. X posts echo this, with creators sharing pipelines built despite algorithmic hurdles, like one who generated significant revenue through persistent networking.

Ultimately, these algorithm tweaks signal LinkedIn’s commitment to quality over quantity, a stance that could elevate the platform’s utility for serious professionals while challenging casual creators. As 2025 progresses, monitoring these changes will be crucial for anyone invested in digital content creation, ensuring strategies evolve in tandem with the platform’s priorities.