LG Electronics today finally revealed its latest flagship Android smartphone, the LG G2 – not to be confused with the (now ancient, in tech terms) G2 smartphone released by HTC three years ago. LG’s device had been much teased in the weeks leading up to today’s announcement event in New York.

The G2 will have a 5.2-inch screen with a full HD resolution of 1080 x 1920. Its processor is a 2.26GHz Snapdragon 800 and it comes with 2GB of RAM. It’s rear-facing camera is 13MP, and its front-facing one is 2.1MP. The G2 comes with either 32GB or 16GB of storage and comes in a black or white case. The phone will be running Android 4.2.2 Jelly Bean, though LG has also included its own software.

One unique feature of the device is its button placement. The G2 has no side buttons. Instead, LG has put volume and power buttons on the back of the smartphone, just below the rear-facing camera. The company claims that this feature will lead to more “control” and fewer dropped smartphones.

“Our definition of innovation today is technology that truly resonates with consumers,” said Jong-seok Park, president and CEO of LG. “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.”

The G2 will begin rolling out across world markets starting today. South Korea will be the first market to get the device, with North America, Europe, and “other key markets” getting the device sometime over the next eight weeks, depending on country and mobile provider.