LG has announced another shakeup of its leadership, appointing Brian Kwon to the post of CEO.

Brian Kwon headed LG’s TV division until he was put in charge of the company’s ailing mobile business in 2018, where he succeeded in stemming losses. Thanks to his performance, he has been tapped to run the entire company as CEO.

“LG Electronics (LG) today announced that Brian Kwon, currently head of LG’s Mobile Communications and Home Entertainment companies, has been named to take the helm as Chief Executive Officer effective December 1. Other changes announced for 2020 include: Park Hyoung-sei as president of the Home Entertainment Company, new Mobile Communications Company president Morris Lee, William Cho in the newly created position of Chief Strategy Officer and Chief Financial Officer Bae Doo-yong.

“Brian Kwon has played an important role at LG in his more than three decades at the company. Mr. Kwon (56), joined Goldstar in 1987 and has held a variety of positions including business planning at LG Wales and head of the monitor division before being promoted to oversee the Home Entertainment Company in 2014. Mr. Kwon is a native of Busan, receiving his bachelor’s degree from Seoul National University and MBA from Aalto University in Finland.”

The company made it clear that it will focus on businesses with strong potential.

“Going forward, LG will expand its focus on future core and common technologies with the establishment of the Future Technology Center to support the existing Artificial Intelligence Lab, Advanced Robotics Lab and Software Business Project Management Office under the CTO division. Future businesses with strong potential, such as smart home, content partnerships and beauty care will be bolstered and broadened. Other organizational changes to speed up decision-making in critical areas will be implemented with some overseas responsibilities for research and development, production, purchasing and design transferred to headquarters.”