Apparently, L.A. traffic is about to get worse.

Beginning on the July 15th weekend, about 10 miles of Los Angeles’ 405 freeway will be closed. For those of us that don’t live in L.A., I’m hearing that this is kind of a big deal.

In order to avoid some sixth ring of hell-type apocalypse that will result from uniformed drivers trying to access this stretch of road, the Los Angeles Police Department has launched an advertising blitz.

According to the L.A. Times, the LAPD has held multiple press conferences, sent mass emails, and even bought out radio and TV ads to warn people of the impending “Carpocalypse.”

But those traditional methods of getting out the word aren’t enough so the LAPD has decided to turn to social media to help. They have sent out requests that celebrities with large Twitter followings tweet the traffic news. They say they reached out to Lady Gaga, Ashton Kutcher, Demi Moore and Kim Kardashian. Between those four power users, about 30 million followers could get the news about the 405 closure.

Ashton has complied, tweeting this yesterday –

Not only has Kim Kardashian tweeted for the cause, but the entire Kardashian/Jenner gang is pitching in –

Lady Gaga is apparently much too busy to help, as she has yet to tweet about the upcoming closure.

“The whole idea is just to re-message the theme of avoiding the 405 area and that it’s going to be a mess if people don’t stay away,” said Lt. Andy Neiman, an LAPD spokesman. “The other message is to take advantage of this weekend to shop, meet some neighbors you never met before, finish that home improvement project you never got around to finishing or have a block party.”

“Twitter is a way to reach that whole demographic that could be oblivious to the 405 closure for that weekend,” Neiman said to the L.A. Times.

Other celebs have gotten the memo. Here are some that have tweeted so far –

So what do you think? Getting out the word via Twitter looks like a great idea to me. What other method of reaching thousands of L.A. residents could be quicker and easier?