Growing up, I always admired the Lamborghini line of automobiles. My favorite make was the Diablo for its great curves and speed. It was the kind of car that I would never be able to afford, but I would be happy to just sit in one. The company’s new automobile is making me like a vehicle that I never thought could look sexy – the SUV.
Lamborghini publicly unveiled its new SUV concept at the Beijing Auto Show. It’s called the Urus, which is a race of ancient Spanish bulls. It keeps up Lamborghini’s image of powerful and fast vehicles. The unveiled specs confirm that with its 600 horsepower and permanent all-wheel drive.
Stephan Winkelmann, president of Automoboli Lamborghini, said that SUVs “stand for freedom and expression.” To that end, the Urus is “a very concrete idea for the future of Lamborghini.” I’m fine with them getting into the SUV business. It’s going to be a wonderful and expensive SUV that makes me jealous all over again. The company just needs to make sure they keep on making sexy cars that make me jealous of all the nice things I’ll never own.
As for the early specs of the Urus, Lamborghini hasn’t said much. The only thing they’re aiming for is to have the lowest CO2 emissions of any SUV. An ambitious goal and one I’m sure the company can achieve. Now if they can get the miles-per-gallon down to a reasonable amount, it might force other SUV makers to make their vehicles more environmentally friendly.
There has been no price announced yet. It’s expected that the first run will see 3,000 of the Urus manufactured though. I think you can guess what the price will be now.
The Twitter reaction has been largely positive with a few people disappointed that Lamborghini is making an SUV.
Lamborghini Urus SUV concept highly resembles a Range Rover Evoque.. just a bit more muscular and with a bull stuck on the bonnet
@awwalugon: The new lamborghini urus is not fine at all”Its not that bad! “