This new ad from Kmart is guaranteed to give you the giggles. Sure, it’s the 8-year-old kid who just farted in church giggles, but it’s ok to give in to your immaturity once in a while, right?

Kmart is advertising that you can ship things right from the store. That means you can ship your pants. While standing in Kmart. So many people have shipped their pants standing in Kmart, that they all join in to make it known.

YES! I SHIP MY PANTS JUST NOW!

I think you can see where this is going.

Not only did Kmart create one of the best ads of 2013 so far, but they also were able to create a ton of social media buzz with the Twitter hashtag #shipmypants

Well played, Kmart.

Very proud to say I sleep with the man who came up with the idea for this Kmart ad 🙂 #IMarriedAnAdGuy #shipmypants m.youtube.com/#/watch?v=I03U…

— Jen Fernicola Ronay (@FernRonay) April 11, 2013