When I first joined Twitter, one of the first people that I followed was humble rapper Kanye West. I’d been told of his amazing Twitter presence by a trustworthy friend, and so I decided to give him a slot in my then-limited stream.
And as anyone who followed Kanye back in ye olden tymes knows, he did not disappoint. Whether he was discussing the merits of beef flavored pineapples, fur pillows or even ninjas, Mr. West was always a bright spot in my Twitter stream.
Then something happened. Kanye stopped tweeting. Well, he didn’t really stop tweeting altogether, but the volume of tweets went down – way down. So much so that there were week-long periods where we didn’t get one single musing from him.
But now, it appears as though Kanye might be back as a Twitter force, as he went on a nearly 100-tweet rampage that spanned only a few hours on Wednesday evening.
And during that rampage, Kanye tackled the Grammys, the education system, and announced a new design company called DONDA. During all of that he also slipped in some stuff about Steve Jobs and Michael Jackson. All in all, a successful little thought stream.
Here’s what Kanye says about his idea for DONDA:
I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!….
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas…
I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…
DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…
We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
…To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.
A little vague perhaps, but you can’t say it’s not a large-scale idea. He also took on this year’s Grammys:
I appreciate having the most nominations at the Grammies but I feel so conflicted by the fact that award shows sometimes are completely…
Good logic tells me smile Kanye… the world likes you again… red or blue pill? … aaaaand Swallow lol
I wouldn’t have the prestige I have if it wasn’t partially for the Grammies validation and I honor that
Then it was on to the American education system:
Help education. School systems were designed to turn people into factory workers.
Math classes should teach addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!! ….
UNLESS YOU’RE A MATH MAJOR!!!! Kids you should be able to take majors starting in grammar school like how it is at performing art schools
Instead of kicking kids out of schools for using there iPhones… why not promote it? Allow kids to use search engines to do test…
And the visionaries we need to model our thoughts after to achieve all of this? Michael Jackson and Steve Jobs, of course:
We can collectively effect the world trough design. We need to pick up where steve jobs left off
We need to take what Michael Jackson felt and Mcqueen and Steve Jobs and we need make things better…
Kanye ended the night with a George Bernard Shaw quote:
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. ….
…But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw
Despite what you think about Kanye’s big ideas (and I happen to agree on some of the education stuff), you have to admit that it’s a blast to run through it all. Legitimate big ideas or drug-induced ramblings, it doesn’t really matter to me. It’s just nice to have one of Twitter’s biggest stars back in the game. Let’s just hope he stays there. I’m sure some of this new batch of tweets is worthy of a stitching.