In a surprising twist for the world of digital imaging, the PDF Association has announced plans to integrate JPEG XL as a ‘preferred solution’ into the PDF specification, breathing new life into a format that Google had all but buried. This move comes despite Google’s decision to remove support for JPEG XL from its Chromium browser engine, labeling it obsolete. Industry insiders are buzzing about what this could mean for file formats, compression standards, and the broader ecosystem of document management.
JPEG XL, developed by the Joint Photographic Experts Group with contributions from Google and Cloudinary, promises significant advantages over legacy JPEG, including up to 60% better compression, support for HDR, alpha channels, and animations. According to Wikipedia, the format supports both lossy and lossless compression, with a modular mode that allows for flexible feature combinations. This versatility makes it ideal for modern applications, from web delivery to professional photography.
The Format’s Turbulent Journey
The path to this PDF endorsement has been rocky. Google initially championed JPEG XL, with Chrome engineer Addy Osmani tweeting in 2021 about its potential, noting it could deliver images 65% smaller than JPEG at comparable quality. However, by 2022, Google reversed course, with plans to abolish support in Chrome, as reported by GIGAZINE. The decision cited insufficient ecosystem interest, effectively stalling widespread adoption in browsers.
Despite this setback, JPEG XL has found niches elsewhere. Apple added support in iOS, and Microsoft integrated it into Windows 11 via an official plugin, as detailed in articles from PCWorld and gHacks Tech News. The format’s ability to losslessly transcode legacy JPEG files—reducing size while allowing perfect restoration—has been a key selling point, per the JPEG Committee’s official site.
PDF Association’s Bold Endorsement
Peter Wyatt, CTO of the PDF Association, emphasized the need for advanced image compression in PDFs during the announcement, as quoted in The Register. ‘We need to adopt modern image formats to future-proof PDF,’ Wyatt said, highlighting JPEG XL’s superior performance over existing options like JPEG 2000. This integration positions JPEG XL as the go-to for high-quality, efficient image embedding in PDFs.
The decision was formalized in a blog post by the TWAIN Working Group’s René Rebe on AIIM’s site, arguing that JPEG XL’s inclusion is ‘crucial for the future of digital documents.’ Reddit’s r/jpegxl community echoed this sentiment, with users discussing how PDF support could revive the format’s fortunes after Google’s snub.
Technical Superiority and Use Cases
At its core, JPEG XL’s VarDCT mode builds on JPEG’s block-based transform coding but enhances it with better compression ratios and features like progressive decoding. The modular mode enables lossless compression akin to PNG, making it versatile for archival purposes. As noted in the ISO/IEC 18181 standard, these elements allow JPEG XL to serve both web environments and high-end photography needs.
Industry applications are expanding. In medical imaging, JPEG XL has been adopted for DICOM standards, while photography formats like Digital Negative and ProRAW now support it. Jyrki Alakuijala, a key developer, posted on X that ‘JPEG XL is chosen as the compression method for DICOM, Digital Negative, ProRAW, and PDF,’ underscoring its growing footprint despite browser resistance.
Google’s Role and Industry Backlash
Google’s abandonment drew criticism. Hacker News discussions, as captured on Y Combinator’s site, debated the move’s implications, with users lamenting the loss of a promising standard. Slashdot reported on the PDF support, framing it as a ‘new path to relevance’ for JPEG XL, directly countering Google’s obsolescence declaration.
Yet, Google’s influence remains dominant in browsers. Chrome’s decision impacted derivatives like Edge and Opera, limiting web adoption. Still, proponents argue that PDF’s ubiquity—used in everything from legal documents to ebooks—could pressure browsers to reconsider, especially with native support in operating systems like Linux and iOS.
Ecosystem Implications and Future Prospects
The PDF integration could reduce storage costs significantly. Servers might store a single JPEG XL file to serve both legacy JPEG and modern clients, as explained on the JPEG.org site. This backward compatibility ensures seamless transitions, a point emphasized in recent X posts by users like Jarek Duda, who highlighted JPEG XL’s 3x size reduction over old JPEGs.
Looking ahead, experts predict broader adoption. Windows 11’s 24H2 update added native JPEG XL viewing, per Yahoo News, outperforming formats like HEIC and AVIF. With PDF’s endorsement, industries reliant on document fidelity—such as publishing, archiving, and enterprise content management—stand to benefit immensely.
Challenges in Adoption
Challenges persist, including software ecosystem gaps. While tools like Adobe’s suite may need updates, the PDF Association’s move could accelerate developer interest. BizToc’s coverage noted that this support gives JPEG XL ‘another chance,’ potentially influencing standards bodies and tech giants.
Critics, however, question long-term viability without browser backing. As one X post from Slashdot Media put it, ‘PDF Will Support JPEG XL Format As ‘Preferred Solution’,’ signaling optimism but acknowledging hurdles. Industry watchers will monitor how this plays out in upcoming PDF spec revisions.
Strategic Shifts in Digital Standards
This development reflects broader shifts in digital standards, where open formats compete against proprietary ones. JPEG XL’s free, open standard status, as per its Wikipedia entry, positions it favorably against AVIF or WebP, which have ties to specific companies.
Ultimately, the PDF Association’s decision may catalyze a renaissance for JPEG XL, proving that innovation can thrive beyond the browser wars. As René Rebe wrote in AIIM’s blog, ‘JPEG-XL’s integration into the PDF standard is crucial,’ a view gaining traction across tech forums and news outlets.


WebProNews is an iEntry Publication