National cleavage day is a real thing. Sort of. The holiday was started in 2002 by Wonderbra as a way for “women to realize that their cleavage is something unique and that they should be proud of it.” That’s the story from Wonderbra brand manager Samantha Peterson anyway. According to her, “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men. It gives men a legitimate reason to stare at boobs.”

If you had told 13-year-old me there would be a National Cleavage Day when I grew up, I probably would have thought it’d be better than Christmas and the Fourth of July rolled into one. Sadly, I haven’t seen any boobs today. But at least I’m not alone. The only “tits” Prince Harry has seen are Prime Minister and Deputy Prime Minister David Cameron and Nick Clegg.

Though Prince Harry doesn’t seem to be celebrating, God is a big fan of National Cleavage Day. He made them, He can enjoy them if He wants, i guess.

God is right (naturally). The topic is trending on Twitter today. Enjoy celebrities (and everyone else) talking about boobs…

A lot of scantily clad women took to the streets of London in celebration of the holiday, and to promote the opening of a new Ann Summers store.

Wonderbra came out with a highly scientific poll, to find out who has the best celebrity cleavage. Here are the results:
1. Holly Willoughby
2. Scarlett Johansson
3. Beyonce
4. Rihanna
5. Marilyn Monroe
6. Dita Von Teese
7. Katy Perry
8. Brigitte Bardot
9. Kim Kardashian
10. Lara Stone