In case you missed it, there is a little bit of potential trouble surrounding the reigning Heisman Trophy winner, Johnny Manziel. It involves the oft-discussed quarterback potentially profiting from autograph sessions during the BCS Championship game. The story is ongoing, but if Manziel did, in fact, take the money, he will have violated the NCAA’s rule about “amateur” athletes profiting from their name. It’s the same kind of violation that tripped up the college careers of A.J Green and Terrelle Pryor.

That, however, is not the story. The focus here is the hypocrisy being displayed by the NCAA, as pointed out by Jay Bilas on his Twitter account. What it boils down to is this, while Manziel and other players may not be able to profit from their likenesses, the NCAA sure as hell can. To make his point, Bilas conducted a few e-commerce searches and posted the results:

Go to http://t.co/qpH4tNnIpH, type in "Manziel" in upper right search box, hit enter. This comes up. pic.twitter.com/N7KNvXIu24

— Jay Bilas (@JayBilas) August 6, 2013

In order to make his point in a loud and clear fashion, Bilas decided to employ a little bit of repetition, just so people know his findings are not unique to just one player. Furthermore, such redundancy shows just how far the NCAA’s double standard really stretches:

Go to http://t.co/qpH4tNnIpH, type in "Clowney" in upper right search box, and hit enter. This comes up. pic.twitter.com/pHUKGqoNuu

— Jay Bilas (@JayBilas) August 6, 2013

Go to http://t.co/qpH4tNnIpH and type "Tajh Boyd" in upper right search box, then hit enter. This comes up. pic.twitter.com/0DF68wM0tW

— Jay Bilas (@JayBilas) August 6, 2013

Go to http://t.co/qpH4tNnIpH and type in "A.J. McCarron" in upper right search box, hit enter. This comes up. pic.twitter.com/LgTLKd7JkI

— Jay Bilas (@JayBilas) August 6, 2013

Go to http://t.co/qpH4tNnIpH and type "Teddy Bridgewater" in upper right search box, hit enter. This comes up. pic.twitter.com/Pc2vBuQWLO

— Jay Bilas (@JayBilas) August 6, 2013

Bilas didn’t stop there, either, but you get the idea. The question is, does the NCAA or will they continue to act absolutely tone deaf when it comes to this particular subject? It should also be noted Bilas wasn’t satisfied with just pointing out the NCAA’s hypocrisy regarding who can and can’t profit from athlete likenesses.

He also proved to be fantastic troll who can lob brilliantly vicious salvos as well:

Go to http://t.co/qpH4tNnIpH and type "NCAA Executive Committee" in upper right search box, hit enter. This comes up. pic.twitter.com/7mwaNKO3TA

— Jay Bilas (@JayBilas) August 6, 2013

Go to http://t.co/qpH4tNnIpH and type "Mark Emmert" in upper right search box, then hit enter. This comes up. pic.twitter.com/OqBmXHkg0e

— Jay Bilas (@JayBilas) August 6, 2013

It’s hard not to wonder how ESPN feels about one their analysts being so (accurately) critical of one their wealthy bedfellows. Granted, Bilas’ opinion garners a great deal of respect, and as long as he doesn’t cross any lines that could offend people–see Cooper, Riley–the Worldwide Leader will probably steer clear of this entire debate, unless they are the ones bringing the profiting athlete down. With that in mind, I wonder how Bilas feels about his employer doing most of the groundwork on the Manziel/autograph-gate story?