TOKYO—SALESCORE Co., Ltd., a Tokyo-based provider of sales enablement software and consulting, announced on December 8, 2025, that it had raised ¥1.15 billion ($7.7 million) in a Series B funding round. The investment, led by Nissay Capital Co., Ltd., with participation from SMBC Venture Capital Co., Ltd., Mitsubishi UFJ Capital Co., Ltd., and Nippon Venture Capital Co., Ltd., marks a pivotal step for the company amid Japan’s push toward data-driven sales transformations.

The funds will fuel enhancements in AI-driven data analysis, product sophistication, and talent recruitment to support large-scale sales organization overhauls. “The sales domain is now at a major turning point with AI,” SALESCORE stated in its press release. “We will leverage deep field insights to deliver multiple AI products directly tied to revenue growth.” Nissay Capital, a subsidiary of Nippon Life Insurance, focuses on early- and growth-stage ventures across IT, manufacturing, medical, and financial sectors, as noted by The SaaS News in its coverage.

SALESCORE, founded in 2018 by CEO Takahito Nakauchi, addresses entrenched challenges in Japanese sales teams: heavy reliance on intuition, sluggish data adoption, and non-reproducible training. Its platform scientifically dissects sales behaviors, conversations, and performance metrics via AI, data analytics, and structured methodologies to foster scalable, repeatable sales cultures. The company’s vision: “make achievement a natural part of life,” per The Bridge‘s report.

Overcoming Japan’s Sales Productivity Hurdles

Japanese enterprises grapple with personalized sales processes that resist scaling and data utilization lags that hinder insights. SALESCORE’s SaaS integrates with sales force automation (SFA) systems to aggregate and visualize data, pinpointing success factors for reproducible methodologies. “SALESCORE VISUALIZE” consolidates KPIs into a single dashboard for real-time progress tracking and drill-down analysis, while “SALESCORE SYNC” streamlines data entry with an intuitive spreadsheet-like interface, slashing input burdens.

Complementing the tech is hands-on consulting that spans strategy to PDCA execution, drawing on specialists’ expertise to embed high-performance norms. The three-step enablement process—identifying revenue drivers, systematizing optimal approaches, and deploying across organizations—drives cultural shifts. On its official site, SALESCORE highlights how these tools enable teams to focus on high-impact actions.

Customer impacts underscore efficacy: One client reported 250% sales growth, another 400% appointment gains, and a third 160% productivity uplift. NEC Networks & System Integration Co., Ltd., a 1,000-person sales outfit, noted mindset shifts via data utilization, per case studies on corp.salescore.jp.

Proven Traction and Expansion Momentum

Prior rounds included a ¥190 million Series A and ¥61 million earlier, building to this Series B milestone. Cumulative backing from CyberAgent Capital and Delight Ventures fueled initial SaaS launches. Recent hires like Raksul CRO Masaki Tabe as advisor signal scaling ambitions. SALESCORE also released the “Japan Sales Enablement Report 2025,” probing if Japanese sales units are evolving amid cultural pivots.

Case studies reveal transformations: Optage shed personalization traps while culturing consistency; SoftCreate boosted forecasting with “Data Extension.” Tokai Rika, NEC Nets, and Inocell praised dashboards for dissolving silos and sparking continuous dialogue. “Everyone views the same dashboard, eliminating personalization,” Inocell shared.

AI innovations like “Value Intelligence” target middle-management drudgery, analyzing buyer cognition to evolve sales tactics. Amid Japan’s AI sales surge—echoed in X discussions of the funding—SALESCORE positions as a leader in vertical AI for revenue ops.

Investor Confidence in AI-Sales Synergy

Nissay Capital’s lead reflects belief in SALESCORE’s field-honed edge. SMBC VC and MUFG Capital bring financial-sector savvy, while Japan VC adds broad startup support. X posts from outlets like @4ki4 and @Mr_Venture_DB highlighted the raise alongside peers like Notta’s ¥2.3 billion, signaling robust VC appetite for task-specific AI.

The capital targets product R&D and hiring, including “Buddy” roles for sales evolution. CEO Nakauchi emphasized: “SALESCORE is a company that increases growth realization and advances humanity.” With seminars like “Sales Enablement Conference 2025” and reports decoding resistance patterns, SALESCORE drives discourse on autonomous sales units.

In a market where sales tech demand spikes—fueled by SFA underutilization—SALESCORE’s blend of SaaS and consulting differentiates it. As Japanese firms chase reproducibility sans heroics, this funding accelerates AI tools that turn intuition into science, per insights from PR Times and company updates.

Charting Sales AI’s Next Frontier

SALESCORE’s trajectory mirrors Japan’s startup fervor, with peers like Sakana AI drawing massive bets. Yet its niche—reproducible sales sans individual heroics—tackles a core pain: inconsistent scaling. Upcoming AI suites promise revenue-linked outputs, backed by on-site acumen.

Challenges persist: Adoption resistance, as dissected in SALESCORE’s “56 resistance patterns” report. But metrics from manufacturers to IT giants affirm value. Advisors like Hitotsubashi’s Ken Kusunoki probe strategy-execution gaps, enriching offerings.

For industry players, SALESCORE exemplifies how AI bridges Japan’s sales intuition-data divide, propelling organizations toward enduring achievement cultures.