James Bond movies have, for quite a while now, featured some of the most gratuitous and shameless product placements and tie-ins in movie history. Not even Bond’s signature vodka martini is safe: Heineken is a Bond sponsor and the secret agent will be seen drinking one in the upcoming Skyfall.
Today, AT&T announced it will be offering the phone Daniel Craig’s Bond will be seen using in Skyfall. The official James Bond smartphone is Sony’s Xperia TL and it will come pre-loaded with “exclusive content” from the upcoming flick, including behind-the-scenes footage, interviews, clips, wallpapers, and ring tones.
The Xperia TL has a 4.6-inch display and a 1.5GHz dual-core processor. The smartphone’s NFC and 4G LTE capabilities were singled out as features by AT&T. Also, Sony is touting the device’s 13MP rear camera and the software that accompanies it.
Speaking of software, the Xperial TL will come pre-loaded with Sony’s media applications as well. It will be running a version of Android 4.0 Ice Cream Sandwich, though it was stated that the device will be upgradable to Android 4.1 Jelly Bean after its launch (that’s one we’ve all heard before…).
So, if you are enough of a James Bond fan that you have to have 007’s phone, AT&T will be offering it this fall. Of course, when we see it in action during the events of Skyfall, it’s bound to have a few capabilities or apps that are available only to MI6 operatives.
Sony has been a James Bond sponsor for years. Below is a Sony trailer that accompanied the previous Bond flick, Quantum of Solace: