In the fast-evolving world of business-to-business marketing, a new player is emerging with ambitious plans to harness artificial intelligence for scalable growth. Jam 7, a British startup founded in 2023 by Mitchell Feldman and Jason Nash, has just closed a €312,000 seed funding round, propelling its valuation to €10.4 million. The investment, led by New World Private Equity Partners and angel investor Stephen Altman, aims to fuel the expansion of its Agentic Marketing Platform (AMP), a tool designed to blend human strategy with AI-driven execution for B2B tech brands.

The platform, described on the company’s website as a “human-led, AI-powered” system, promises to automate and optimize marketing tasks from content creation to go-to-market strategies. Insiders say this could redefine how early-stage tech firms compete in crowded markets, where traditional agencies often fall short on speed and ROI. According to a recent article in BM Magazine, the funding will specifically target scaling AMP to boost efficiency for B2B clients, addressing pain points like fragmented campaigns and slow iteration.

Unlocking AI’s Potential in B2B Marketing: As startups like Jam 7 push boundaries, the integration of agentic AI—systems that act autonomously on goals—represents a shift from reactive tools to proactive engines driving revenue. This approach, blending machine learning with human oversight, could cut marketing costs by up to 40% while accelerating time-to-market, based on early adopter feedback from tech sectors.

Jam 7’s origins trace back to its founders’ experiences in growth marketing, where they identified gaps in AI applications for B2B. Feldman, with a background in digital strategy, and Nash, a tech innovator, launched the company in Radlett, UK, focusing on what they call “intelligent agents” that handle everything from brand positioning to real-time campaign adjustments. A feature in Forbes earlier this year highlighted how Jam 7 is pioneering this space, positioning AMP as a game-changer for brands seeking measurable impact without bloated teams.

The seed round comes at a pivotal time, amid a surge in AI investments. Data from Crescendo AI shows that 2025 has seen significant VC inflows into AI startups, with deals emphasizing scalable platforms like Jam 7’s. Stephen Altman, the lead investor, brings expertise from previous tech ventures, signaling confidence in AMP’s ability to deliver on promises of “faster, smarter growth,” as noted in posts found on X from industry watchers like EU-Startups, which detailed the funding’s focus on innovation.

The Investor Bet on Agentic Innovation: With backers like Altman betting big, Jam 7’s model taps into a broader trend where AI agents not only automate but anticipate market needs, potentially outpacing competitors in B2B arenas. This infusion positions the startup to expand its team and refine algorithms, drawing parallels to early successes in martech like HubSpot but with an AI-first twist.

Critics, however, caution that agentic AI’s hype must translate to real-world results. While Jam 7 claims AMP has already helped clients achieve higher ROI through automated content and strategy execution, as per insights from their own resources, the true test will be in sustaining growth amid regulatory scrutiny on AI ethics. Recent news from TechCrunch on similar agentic platforms underscores the competitive field, where startups must differentiate through reliability.

Looking ahead, Jam 7 plans to leverage this funding for global outreach, targeting B2B tech firms in Europe and beyond. A post on X from Fundable Deals echoed the excitement, noting the undisclosed seed amount’s role in advancing technology and software innovations. As per EU-Startups, the company’s vision extends to fostering “measurable impact” through AI, potentially setting a benchmark for how B2B marketing evolves in 2025.

Challenges and Horizons in AI-Driven Growth: Yet, as Jam 7 scales, it faces hurdles like data privacy concerns and integration with legacy systems, common in B2B. Success will hinge on proving AMP’s value in diverse sectors, from SaaS to enterprise tech, while navigating a funding environment that’s increasingly selective.

Industry experts, drawing from analyses in Forbes Technology Council, predict agentic AI could be the “next frontier” for B2B innovation, with Jam 7 at the forefront. The startup’s recent Pride Month campaign, covered in London Daily News, showcased AMP’s creative edge, blending AI roasts with cultural relevance to engage audiences. This blend of technology and strategy could inspire a wave of similar platforms.

As Jam 7 moves forward, its story reflects broader shifts in martech, where seed investments like this one—echoed in X posts from Deal Lite celebrating the round—fuel startups aiming to disrupt entrenched players. With AMP’s promise of shipping executable marketing plans powered by AI, the company is poised to influence how B2B brands innovate and grow in an increasingly digital economy.