iPod and Blackberry Listed as Most Prized Possession

IT Management

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Only 1% of people regard their wedding ring as their most valued asset,  accroding to a survey  carried out on Facebook in August on behalf of insurance firm Protect Your Bubble, with 12% of the 500 respondents voting for their iPods as their most prized possession, just outdoing the Blackberry, which received 11.5% of the votes.

Meanwhile, cars were the favourites of only 4% of people on the social network. Dogs got 9% of the vote and cats received 5%.

The first iPod launched in 2001 and the devices are still hugely popular despite the massive surge in purchases of smartphones in the last 12 months, with new versions of the iPod nano and iPod touch recently hitting the shelves alongside the iPod shuffle and the iPod classic.

Stephen Ebbett, spokesperson for http://www.protectyourbubble.com stated, “As online insurers it is particularly interesting for us to see what people regard as their most prized possession and with the iPod evolving so much since its release it has clearly won a place in our hearts. The popularity of the device over laptops and smartphones is quite revealing and we offer competitively priced policies to cover the entire range of gadgets.”

“Perhaps some of the results show more about the demographics and preferences of Facebook users, with wedding rings and cars so far down the scale, but the iPod definitely seems to still rule as the gadget of choice.”

Survey results in full:

  • iPod 12%
  • Blackberry 11.5%
  • iPhone 10%
  • Laptop 9%
  • Dog 9%
  • Games console 8%
  • Macbook 7%
  • iPad 6%
  • Cat 5%
  • Camera 5%
  • Television 4.5%
  • Car 4%
  • Video camera 4%
  • Other jewellery 4%
  • Wedding ring 1%