iPhone 5C: Here’s Apple’s Jony Ive And Craig Federighi Explaining Why It’s So Great (And So Plastic)

How many times have you heard the words “unapologetically plastic” in the past 24 hours? Well, get ready to hear it one more time. Apple has released a five-minute video looking at the new...
iPhone 5C: Here’s Apple’s Jony Ive And Craig Federighi Explaining Why It’s So Great (And So Plastic)
Written by Chris Crum
  • How many times have you heard the words “unapologetically plastic” in the past 24 hours? Well, get ready to hear it one more time.

    Apple has released a five-minute video looking at the new, more inexpensive iPhone model, which comes in a variety of colors (hence the “For the colorful” tagline).

    Now, watch the parody version.

    The device appears to be aimed at markets in the developing world, but while it’s certainly less expensive than other models, some don’t think it’s cheap enough, and based on Apple’s stock, investors appear to agree.

    More Apple coverage here.

    Image: Apple (YouTube)

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