Yahoo announced this week that its Fantasy Football offerings will be available across four screens, including the tablet (iPad). The others would be: PC, TV and smartphone.
Yahoo’s fantasy football platform attracted 5 million players in 2010, when mobile Fantasy Football users more than doubled from 2009, (PC users saw 5% growth).
Mobile users view 60% more Fantasy Football pageviews than PC users, even while PC users spend 100% more time than mobile users, Yahoo says. That’s an interesting piece of information.
“As the No. 1 sports site online as well as the top destination for fantasy football, Yahoo! Sports is providing our millions of fans with the most timely, easy to use and accessible ways to stay on top of their leagues,” said Ken Fuchs, VP of the Yahoo Media Network. “Whether you’re on the couch watching the game with a laptop, tablet or a connected TV, or live in the stands with your phone, our anytime, anywhere, any device approach will keep our users updated, connected and linked to their teams and leagues 24/7 throughout the fantasy football season.”
Yahoo says its Fantasy Sports offerings alone receive more visitors than all of NYTimes.com, and more time is spent playing Yahoo! Sports Fantasy Football than is spent on sites such as NFL.com, FOX Sports, CBS Sports, NYTimes.com, Amazon.com, Netflix.com, Disney Online, and Wikipedia.
On TV, Yahoo Fantasy Football is available via a TV app on the Yahoo Connected TV platform. It lets users view team-league standings and weekly matchups on the TV, in addition to real-time scoring and live matchup updates. According to Yahoo, over 8 million consumers have purchased TVs with Yahoo Connected TV.