Intel and Toshiba today announced that they will release a “social” movie titled The Power Inside. The movie is an intensely silly horror spoof starring Harvey Keitel, Reid Ewing, and Zack Pearlman. Will Speck and Josh Gordon are directing the project.
The story involves an extraterrestrial invasion by aliens called Uricks. The Uricks are insect-like, but look like moustaches and just happen to attach themselves to human upper lips or brows to mentally control them. It’s a body-snatchers spoof with moustaches and unibrows.
The main character is Neil, who, with the help of friends and technology, “discovers his inner strength” to repel the Uricks. The movie will also prominently feature Toshiba ultrabook product placement.
The Power Inside is being described as social because people can “audition” for a role in the movie through Facebook. The movie’s Facebook app invites people to join either the Uricks or the “Guardians.” Those joining the Uricks are encouraged to upload a photo of themselves, which will have an Urick (moustache or unibrow) placed on it by facial recognition software. Those joining the Guardians are encouraged to upload videos of themselves removing Uricks from their faces.
“The way that we make films and how viewers interact with entertainment content is evolving,” said Speck. “Social films give us the opportunity to tell stories in a new way by creating an immersive, participatory experience for the audience.”
The Power Inside will be released in episodes, the first of which will be released on August 15. The silly trailer for the project was released along with the announcement: