Instagram's Boomerang Gets An Update

Chris CrumSocial Media

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Instagram launched Boomerang back in October. It's a standalone app that lets you capture quick video loops, or as the company puts it, turn everyday moments into something fun and unexpected.”

Introducing Boomerang from Instagram from Instagram on Vimeo.

It's been compared to Apple's Live Photos, which are starting to make their way to Facebook finally after being announced in September.

Instagram gave Boomerang a new update (via TechCrunch). As it explains in the Instagram Help Center:

We've improved the Boomerang app to make it even easier to create and share Boomerang videos, now available in the App Store and Google Play Store.

Videos are no longer automatically saved to your phone's camera roll, so you can take videos and choose to save your best ones. Sharing to Instagram is also smoother and faster.

For iPhone and iPad, Boomerang now works with your device's flash so you can make videos in the dark. You can also control the length of your video for up to 20 frames. On iPhone or iPad, tap and hold the capture button, then let go at the perfect moment.

Facebook (which owns Instagram) recently closed down some of its standalone apps. While Boomerang is separate from Facebook Creative Labs, which housed the shuttered apps, clearly the company sees more value in this one than in things like Slingshot and Rooms.

Image via Google Play

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.