Inside Apple’s Revolutionary Recycling: A Visit with Daisy the Robot

Apple tech guru Nicias Molina had the rare opportunity to observe a secret Apple facility and witness Daisy's marvel firsthand. This cutting-edge robot isn't just any ordinary machine—it's a meticul...
Inside Apple’s Revolutionary Recycling: A Visit with Daisy the Robot
Written by Staff
  • In a world increasingly grappling with the environmental ramifications of technological consumption, one tech giant is leading the charge toward a sustainable future. Apple’s latest innovation, Daisy, isn’t just a robot; it’s a symbol of the company’s commitment to revolutionizing how we recycle electronic devices.

    Apple tech guru Nicias Molina had the rare opportunity to observe a secret Apple facility and witness Daisy’s marvel firsthand. This cutting-edge robot isn’t just any ordinary machine—it’s a meticulously crafted tool designed to disassemble iPhones with unparalleled efficiency and recover valuable materials.

    Daisy represents the culmination of years of research and development, drawing on Apple’s vast knowledge and experience, particularly from its predecessor, Liam. Launched in 2016, Liam laid the foundation for Daisy’s revolutionary technology, but Daisy truly elevated the game.

    What sets Daisy apart from traditional recycling methods? To put it simply, Daisy is a game-changer. While traditional recycling processes involve shredding or crushing devices, resulting in a mixture of materials that is challenging to separate, Daisy operates with surgical precision.

    With advanced AI and machine learning capabilities, Daisy can swiftly and accurately disassemble up to 200 iPhones per hour. But what truly sets Daisy apart is its ability to recognize and adapt to 23 different iPhone models, from the iPhone 6 to the latest models—a feat unmatched by its predecessors.

    As I witnessed Daisy in action, I couldn’t help but marvel at its efficiency and agility. With each meticulously executed movement, Daisy effortlessly removed and sorted components, ensuring that valuable materials could be recovered quickly.

    But Daisy isn’t just about efficiency; it’s also about sustainability. With Apple’s ambitious goal of achieving carbon neutrality by 2030, Daisy plays a pivotal role in realizing this vision. By recovering materials that traditional recyclers can’t, Daisy is helping Apple move closer to its goal of creating products made from 100% recycled materials.

    The process itself is a sight to behold. From the initial disassembly to the careful sorting of components, every step is meticulously orchestrated to maximize efficiency and minimize waste. And while Daisy may seem like a relentless machine, its impact goes beyond mere efficiency—it’s a symbol of Apple’s unwavering commitment to sustainability and environmental stewardship.

    But what can we, as consumers, do to support Apple’s mission? The answer lies in our old devices. Instead of letting them languish in drawers or landfills, we can use Apple’s trade-in program to ensure that our devices are recycled responsibly.

    During my visit, I witnessed the trade-in process firsthand. By simply bringing in old devices, customers can receive cash for their devices and contribute to Apple’s sustainability efforts. And with the promise of a cleaner, greener future, it’s a win-win for everyone involved.

    As I left the facility, I couldn’t help but feel optimistic about the future. With innovations like Daisy leading the way, Apple is proving that sustainability and technological advancement can go hand in hand. And as consumers, we have the power to support this vision, one device at a time.

    In a world where technology’s environmental impact is increasingly scrutinized, Apple’s commitment to sustainability serves as a beacon of hope. With Daisy paving the way, the future of recycling has never looked brighter.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit