Infographic Looks At Social Media's Impact On CRM

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FanHub recently put out this infographic looking at how social media is transforming CRM, sharing stats around communication, expectations, and user interface.

"Customers are getting chatty," says FanHub's D'Ana Guiloff. "With instant access to brands via social media, people are better able to engage in one-to-one conversations with their favorite companies. Moreover, these interactions often become public, recorded knowledge - comments made on a Facebook wall are viewable to everyone, for example. Small businesses need to respond, or else it may look like they are dodging questions and complaints."

The graphic puts things into perspective.

Socially Inspired CRM

Via MediaBistro

Image via FanHub

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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