Approved Index has an an interesting new infographic out based on a UK-based survey of 2,000 e-commerce shoppers.

“E-commerce is a £52 billion industry so it’s no wonder so many people want to be a part of it. Approved Index wanted it to find out what makes customers choose one site over another when online shopping- so we asked them!” a spokesperson for Approved Index tells us.

“Using data from an independent survey we ran through SurveyGizmo, of 2000 UK consumers, we created an infographic full of top tips for e-commerce success,” they say. “These tips are all backed up by data from the survey, so you can be assured that this is what is most important to your customers.”

One key takeaway is that you should prioritize navigation as 85% will abandon their cart if the site is too hard to navigate. 95% say the overall look of a site affects their buying process.

Don’t overlook foreign markets as 68% of customers would buy from international sites.