In-App Purchasing Coming Soon To Nook HD Devices

Developer & Design

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Despite having a less than stellar holiday season, Nook is still soldiering on in its attempts to combat Amazon's Kindle dynasty. It's latest move may just help bring more developers to its side.

Nook announced today that in-app purchasing will soon be a reality on Nook HD and HD+ apps. The Barnes & Noble subsidiary will be working with Fortumo to provide developers with all the tools needed to implement in-app purchasing in apps while also providing developers with real-time insights on revenue.

“We are thrilled to bring in-app purchasing to Nook with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our Nook customers with a more in-depth app experience and an even wider selection of popular apps,” said Claudia Romanini, VP of Nook Apps, Nook Media, LLC. “We look forward to adding thousands of more apps that feature in-app purchasing over the coming weeks and months to expand Nook’s already wide array of digital content offerings.”

This latest addition to the Nook development environment brings the Nook HD up to par with Amazon's Kindle Fire and other Android tablets that have offered in-app purchasing for the past year. It's also an important addition to the Nook development environment as it encourages more developers to bring apps to the platform. As we all know, any hardware is only as good as its apps, and the Nook definitely needs more apps, especially revenue heavy games, to survive in the highly competitive tablet market.

In-app purchasing will be available to developers starting in the first half of April. For more details on how to start offering in-app purchasing in Nook apps, check out the Nook developer portal.