Imgur just announced some new search and discovery features, which pull what it says is the best and most relevant content out for each user on a personalized basis.

Over 1.5 million images are uploaded to Imgur every day, so you can see why discovery tools would be helpful.

CEO Alan Schaaf says, “We’ve grown so quickly, and it’s critical that we continue to deliver an experience to our users that makes the time they spend on our site as personal to them, and as enjoyable as possible.”

Essentially, images are now tagged by users, and these tags are used across the site. Users can use the tags to curate custom experiences. Users can also suggest and vote on image tags, which Imgur says will power new and “significantly enhanced” search capabilities.

The company says sorting by category will help it identify trends as they’re happening, including when images go viral.

“With 130 million users and 1.5 million images uploaded every day, there’s an incredible depth of amazing content to dive into,” says Schaaf. “This new set of features significantly empowers our community to explore and enjoy the full scope of the web’s most viral content.”

The features also create new revenue opportunities for Imgur, specifically on the business development, partnership, and advertising fronts.

And maybe it will help reddit users too.

A few months ago, Imgur raised a $40 million round of funding. Read our conversation with Schaaf about the company’s plans here.

Imgur has a blog post up on the new features here.

Images via Imgur