It would be hard to think of a type of television that has seen a popularity spike as large as food-centric television in the past few years. At some point, people decided that it’s just as fun to watch people make food as it is to make it themselves – at least sometimes. With that revelation, the Food Network entered a period of immense popularity. Cooking shows, reality cooking competitions, food writers and chefs taking global vacations – all of these are still examples of incredibly well-liked programming on the tubes.
When you couple that buzz with the giant possibilites offered by the world of online video, you see why it’s not surprising that food television veterans have decided to try their hand at a new YouTube channel dedicated to food.
It’s called HUNGRY, and it will launch on July 2nd.
HUNGRY is a partnership between Electus media and Food Network’s Duff Goldman, which you know from the popular show Ace of Cakes. The CEO of HUNGRY is Bruce Seidel, a former top exec at Food Network. He’s the guy who oversaw the launch of the Food Network-spawned Cooking Channel.
“In the evolution of the food arena, and as original content on digital platforms continues to flourish, HUNGRY marks a new vision and attitude about all things food. Whether you love to eat, cook or drink, our dynamic original series have something for everyone,” said Seidel. “Our mission is to create highly entertaining shows and galvanize the niches that are driving the Internet food conversation forward via the incredible power and social influence of YouTube.”
You can expect to see shows involving all things food on the channel, including “culinary challenges, food pranks, and gastronomic adventures.” The channel’s management hopes that the selection of big personalities attached to do shows will help set it apart from other food-oriented YouTube channels.
As far as Duff Goldman’s part in all of this, he’ll have his own show on HUNGRY called “Duff’s Food World.” He’ll also serve as “a talent and programming consultant for the channel.”
Here’s a snippet of what Duff’s show will be like:
Get inside the head of Duff Goldman, and explore the world of food via Duff’s experiences. Duff’s Food World explores everything from one-of-a-kind dishes and dining experiences like “dining in the dark” and “naked sushi in Vegas,” to tasty and often hilarious “Internet and TV Food Clips of the Week,” to unique food festival field trips like the notorious Spam Festival or Fungus Festival (will he bring his own?). Duff picks his favorite “Food Porn Clip of the Week,” man-on-the-street food pranks and historical re-enactments of great moments in food. Duff’s Food World premieres a new episode on HUNGRY every week beginning this summer.
Along with Duff Goldman, some of the debut programming on HUNGRY will feature chefs Alex Thomopoulos, Laura Vitale, and Chris Cosentino. Popular dining app Urbanspoon is also set to debut a series on the channel.
YouTube has made no secret of the fact that they really want to push “channels.” In the past few months we’ve seen new sports channels, automotive channels, and more – all in an effort to up the original content offerings on the site.
“What once may have been considered too over the top for TV is now funny, fresh programming on HUNGRY,” says Goldman