Nvidia Corp. Chief Executive Jensen Huang is set to visit China in the coming weeks, a high-stakes trip aimed at reviving sales of the company’s advanced AI processors amid tightening U.S. export restrictions. The journey, planned ahead of the Lunar New Year in mid-February, underscores Nvidia’s urgent efforts to reclaim access to its largest overseas market, where shipments of high-end chips have ground to a halt.

Two people familiar with the matter told CNBC that Huang’s visit comes as Nvidia prepares to resume deliveries of its H200 AI graphics processing units to China, pending approvals from both Washington and Beijing. The move follows months of stalled negotiations, with U.S. rules blocking sales of chips capable of powering sophisticated AI models.

Huang’s travel plans were first reported by Reuters, citing Bloomberg News sources, highlighting the CEO’s personal involvement in lobbying for market reentry.

Export Controls Squeeze Nvidia’s Revenue

U.S. restrictions, intensified under the Biden administration and potentially evolving under President Trump, have capped Nvidia’s China sales at lower-end chips like the H20 variant. In its latest quarter, China accounted for just 10% of data-center revenue, down from highs above 20%, according to Nvidia’s filings. The H200, a more powerful successor to the H100, remains off-limits without special licenses.

Industry analysts note that Chinese firms, including Alibaba Group Holding Ltd. and Tencent Holdings Ltd., have stockpiled compliant chips but crave higher-performance options for training large language models. Nvidia has developed China-specific versions, such as the H20 and upcoming B20 based on the Blackwell architecture, but volumes are limited by quotas.

Huang’s Track Record in Tense Talks

This isn’t Huang’s first foray into China under restrictions. In April 2025, he made a surprise Beijing visit shortly after new U.S. curbs, meeting DeepSeek founder Liang Wenfeng, as covered by The Guardian. That trip stirred social media buzz and signaled Nvidia’s commitment despite headwinds.

Huang has also engaged U.S. policymakers directly. In December 2025, he discussed export controls with President Trump and Republican senators on Capitol Hill, criticizing fragmented state-level AI regulations, per CNBC. “We talked in general about export controls,” Huang told reporters.

Recent web searches reveal heightened stakes: Nvidia shares rose on reports of the trip, with Yahoo Finance noting preparations for H200 shipments coincide with Beijing’s own limits on U.S. tech imports.

China’s Domestic Push Complicates Revival

Beijing’s response adds friction. State media reported in late 2025 that China would curb purchases of Nvidia’s H20 chips, favoring homegrown alternatives from Huawei Technologies Co. and Cambricon Technologies Corp. Ltd. DeepSeek’s open-source models, trained partly on smuggled or compliant Nvidia gear, have narrowed the performance gap.

Posts on X from Nvidia’s official account emphasize global AI leadership without direct China mentions, but industry chatter on the platform highlights Huang’s CES 2026 keynote unveiling the Rubin platform—potentially adaptable for China—as a bargaining chip. X sentiment reflects optimism for deal breakthroughs, though skeptics warn of Trump-era tightening.

Financial analysts at Mizuho Securities, via Intellectia, view the visit as pivotal for 2026 semiconductor outlooks, listing Nvidia among top picks despite modest growth projections.

Geopolitical Tightrope for AI Dominance

Nvidia’s China dependence once fueled its ascent to a $3 trillion market cap, but curbs have forced diversification into Europe and the Middle East. CEO Huang, in a December 2025 Los Angeles Times profile, lobbied Republicans to balance national security with industry leadership: “Export controls are hurting U.S. competitiveness.”

During a World Economic Forum session, Huang described AI as a “five-layer cake,” from energy infrastructure up, per Nvidia’s X post on January 21, 2026. China represents a massive slice, with data-center spending projected at $50 billion annually by IDC.

If successful, H200 approvals could unlock billions in backlog. Nvidia’s fiscal 2026 guidance anticipates China recovery, but executives caution on policy risks during earnings calls.

Broader Industry Ripples

Competitors like Advanced Micro Devices Inc. face similar hurdles, while Huawei’s Ascend 910C chips claim near-H100 parity in benchmarks leaked on Chinese forums. U.S. firms, including Broadcom Inc. and Marvell Technology Inc., watch closely as networking gear for AI clusters also falls under scrutiny.

Huang’s visit may include meetings with state officials, though details remain unclear amid Beijing’s curbs, as Yahoo Finance reports. Success hinges on U.S. license grants, with the Commerce Department’s Bureau of Industry and Security holding veto power.

X discussions amplify investor buzz, with Nvidia’s January 22, 2026, post teasing AI-factory talks featuring Huang and Cisco’s Chuck Robbins, hinting at full-stack strategies to mitigate single-market reliance.

Path Forward Amid Uncertainty

For Nvidia, the trip embodies a delicate dance: placating regulators while nurturing client relationships. Huang’s leather-jacketed charisma has won fans globally, but China’s AI sovereignty drive tests that appeal. Analysts at BofA, referenced in Intellectia, raised price targets post-CES on Rubin momentum, yet flag China as a wildcard.

Web-sourced updates confirm late-January timing, aligning with Lunar New Year traditions for tech execs. If Huang secures quotas, it could stabilize Nvidia’s 80% AI GPU market share; failure risks further Huawei gains.

The semiconductor sector braces for outcomes, with Nvidia’s January 23, 2026, stock up 2% intraday on visit news, per market data.