You can add HootSuite to the list of Google Reader alternatives popping up ahead of Google's shut down of Google Reader on July 1st. The company just announced the launch of HootSuite Syndicator, an app that brings RSS into the Hootsuite dashboard.
HootSuite has a unique angle in that it is already a popular social media management dashboard, which the company reminds us is used by 79 of the Fortune 100 companies.
A HootSuite spokesperson tells WebProNews, "Following the launch, HootSuite’s App Directory will feature 56 social networks and tools for its over seven million Free, Pro, and Enterprise users across the globe, including Instagram, YouTube, Tumblr, Evernote, MailChimp, Zendesk, Yammer, Statigram, SurveyMonkey, Chartbeat and more."
"Today, social media practitioners are using RSS in completely new ways," the spokesperson adds. "Those under pressure to push content through social channels will find this new app extremely useful in providing them with a library of content they selectively choose to share. Content curation is rising in popularity among brand marketers, even while popular RSS readers are closing down or withering to obscurity. HootSuite’s newest app will put full control of content creation back into the hands of the dashboard user."
The company talks a bit more about this in the following video:
There's a new version of HootSuite's "Hootlet" Chrome extension that supports RSS feeds, and lets you add them as streams in the HootSuite dash.
More on HootSuite's blog.