Hootsuite Announces Campaigns Integration With New Facebook Page Features

Chris CrumMarketing & Advertising

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As previously reported, Facebook announced some new features for Pages aimed at helping businesses get more out of them. This includes new shopping and service sections and new call-to-action buttons.

Hootsuite announced that its Hootsuite Campaigns product now lets users engage with the updates features and new buttons.

"Hootsuite Campaigns extends businesses’ social marketing capabilities by allowing them to reach new audiences through contests, sweepstakes, and galleries—all managed from Hootsuite," a spokesperson for the company tells WebProNews.

“It was exciting to work with Facebook to integrate Hootsuite Campaigns into the new Page CTA features," says Greg Gunn, vice president of New Product Growth at Hootsuite. "With the dramatic rise in mobile usage, businesses know that they have to provide a great mobile experience to their customers. This integration will make it even easier for businesses to use Campaigns to grow and engage their mobile audience."

Hootsuite will host a webinar on tips and strategies for running campaigns on Facebook. This will include using the updated features.

Image via Hootsuite

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.