Honda has the right idea with this new W.O.W (Wonderfully Open-Hearted Wagon) concept car. The idea was first revealed to the Japanese market, as consumers are starting to own more and more dogs, and demand pet-friendly convenience. This Honda features all kinds of specialty compartments and safety options custom tailored to dog-lovers.

Though it looks more like a minivan, the WOW is smaller than a Honda Civic and features a mere 157″ wheelbase. Judging from its size, if it were to actually go into production it would be powered by their popular 1.5 liter four cylinder engine.

To find out a little more about this pup-friendly milk wagon watch the 2005 Japanese car show feature video from Fifth Gear:

No telling if this vehicle will ever reach a production stage, as most concept vehicles never do, but the design features really speak to an avenue not yet pursued in the auto industry. Manufacturers could really benefit from specialty models geared toward specific lifestyles, much like the Jeep Wrangler attempts to cater to rugged outdoor enthusiasts.

The WOW would take that mentality to the next level and offer utilitarian features that no dog-lover could deny. Do I think there’s a large market for these vehicles? Hell yes, it’s time we are offered something unique.

Let’s see what others think about the WOW concept from Honda: